Protect the realm of the reindeer
For the reindeer the intrusion of others into their realm has created a problem. For thousands of years they have learnt to live with and deal with natural threats to their survival. But, as human activity has grown, the reindeer have been forced from their natural grazing lands.
A modern infrastructure, with roads and railways, has brought with it increased accessibility for visitors, but has also prevented the reindeer from roaming freely. The growth of tourism hasn’t been easy nor free from conflict. Growing numbers of people visit the mountains and an increase in the number of trails has limited the opportunities of the reindeer to graze in peace and quiet. The growth of tourist activities and other events can also disturb the reindeer. Holiday homes on grazing land push the reindeer elsewhere. The drive to exploit natural resources for energy and raw materials affects the environment in which the reindeer live and the conditions on which they survive.
We want our visitors to leave with wonderful memories of the mountains bordering Norway and Sweden with it´s fascinating terrain, flora and fauna. We also wish for the experince to include an understanding and awareness of the relationships among nature, culture and humans and the importance of protecting the realm of the reindeer.